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The Playbook

Straight talk on the job market, from the people building the system

Short, evidence-based reads on what's actually happening in hiring right now, and what to do about it.

Relationships Beat AI in Your Job Search
Networking
Relationships Beat AI in Your Job Search

Everyone’s using AI to write cover letters right now. Fine. It’s fast, and it’s usually pretty good. But AI can’t do the one thing that actually gets you…

August 24, 20261 min read
Why Your Child’s Career Counselor May Not Understand the Job Market
Career planning
Why Your Child’s Career Counselor May Not Understand the Job Market

Picture a student sitting across from her college career counselor. She’s done everything she was told to do: kept her GPA up, joined a few clubs, and gone…

August 24, 20262 min read
Your Perfect Resume Might Be Getting You Rejected
Career planning
Your Perfect Resume Might Be Getting You Rejected

A few years ago, a clean, error-free resume was the goal. It signaled effort and self-editing. That’s flipped. Most applicants now run their resume through AI before sending…

August 24, 20261 min read
What 22,000 Young Workers Just Said About Ambition
Career planning
What 22,000 Young Workers Just Said About Ambition

Deloitte released its fifteenth annual Gen Z and Millennial Survey in May, drawing on 22,595 respondents across 44 countries. The theme was progress on their own terms. The…

August 24, 20261 min read
The Professional Network Almost No Student Uses
Networking
The Professional Network Almost No Student Uses

Associations Now ran a piece in June about how professional and trade associations can better serve young professionals. It was written for association executives, and it’s far more…

August 24, 20261 min read
Do Microcredentials Actually Help? Here Is the Data
Skills
Do Microcredentials Actually Help? Here Is the Data

Coursera’s 2026 Micro-Credentials Impact Report surveyed 3,500 students, employers, and higher education leaders across seven countries. Inside Higher Ed covered the findings in June. The headline numbers are…

August 23, 20261 min read
109 Applicants Per Internship. Start Earlier
Interships
109 Applicants Per Internship. Start Earlier

The Wall Street Journal reported this spring on a squeeze that every family with a college student should understand. Internships matter more than ever for landing a first…

August 23, 20261 min read
She Mailed Her Resume. It Worked
Job Search
She Mailed Her Resume. It Worked

Camille Manaois spent four months applying for jobs the normal way. LinkedIn, job boards, company websites, even a paid premium account. She got nothing back. So she bought…

August 23, 20261 min read
Most Opportunities Come From People You Barely Know
Networking
Most Opportunities Come From People You Barely Know

Tracy Brower made a point in Forbes recently that runs against everything students assume about networking. Most new opportunities don’t come from your close friends. They come from…

August 23, 20261 min read
Six Billion Friendships Later, the Answer Is the Same
Networking
Six Billion Friendships Later, the Answer Is the Same

When Harvard’s research on friendship and economic mobility came out, the obvious question was whether it was an American quirk. So a UK consortium including the Behavioural Insights…

August 18, 20261 min read
Students Just Told Us What Makes an Internship Worth It
Interships
Students Just Told Us What Makes an Internship Worth It

A Strada report covered by Work Shift asked students a question we don’t ask nearly often enough. Not whether internships are worth doing, but what makes one valuable.…

August 18, 20261 min read
Five Skills Your Teen Will Never Get a Grade For
Skills
Five Skills Your Teen Will Never Get a Grade For

Forbes ran a list of the five skills teenagers need for whatever comes after high school: entrepreneurial thinking, AI literacy, communication and public speaking, real-world problem solving, and…

August 18, 20261 min read
Three Numbers That Explain the Graduate Job Market
Skills
Three Numbers That Explain the Graduate Job Market

In January, Abbott’s head of HR wrote a piece for Fortune that put the graduate readiness problem into three numbers. Nearly half of graduates say they feel unprepared…

August 14, 20261 min read
Your Kid Has a Career Coach and It Is an Algorithm
Networking
Your Kid Has a Career Coach and It Is an Algorithm

A survey covered by WorkLife found that 63% of Gen Z workers have taken career advice directly from Reddit, YouTube, and TikTok. Nearly one in four (22%) have…

August 13, 20261 min read
The Application Math Your Student Needs to See
Job Search
The Application Math Your Student Needs to See

Here are the numbers, straight from a recent InterviewPal breakdown of the job search. The average corporate job posting draws roughly 250 applications. If your student is applying…

August 10, 20261 min read
Your Student’s First Job Matters More Than Their Major
Job Search
Your Student’s First Job Matters More Than Their Major

Researchers at Columbia and the National Bureau of Economic Research tracked 80,000 graduates from a large public university system. They wanted to know why low-income graduates earn less…

August 6, 20261 min read
What to Do After an Informational Interview
Networking
What to Do After an Informational Interview

Students are taught how to get the informational interview, but almost never what to do after it. That’s like teaching a pilot to take off without teaching the…

August 4, 20263 min read
The Friendship Statistic Every Parent Should Know
Networking
The Friendship Statistic Every Parent Should Know

Harvard economist Raj Chetty and the Opportunity Insights team analyzed 21 billion Facebook friendships covering most American adults. They were looking for what actually predicts whether a kid…

August 1, 20261 min read
Why a 3.6 GPA Doesn't Guarantee a Job Anymore
The Brutal Reality
Why a 3.6 GPA Doesn't Guarantee a Job Anymore

The numbers say the opposite of what most students expect. A high GPA with no strategy loses to a lower GPA with a system every time.

July 8, 20262 min read
1 in 5 Job Postings Are Ghost Jobs. Here's How to Spot Them
The Hidden Job Market
1 in 5 Job Postings Are Ghost Jobs. Here's How to Spot Them

Roughly a fifth of the listings students apply to were never going to be filled. Here's what separates a real opening from a posting that exists for other reasons.

July 15, 20262 min read
The Real Reason Referrals Beat Applications 10 to 1
Networking That Works
The Real Reason Referrals Beat Applications 10 to 1

Candidates referred by someone inside the company are ten times more likely to get hired. The reason has nothing to do with luck.

July 21, 20262 min read